Over the last month, you will have seen online that changes are being made to the Facebook news-feed. In a nutshell, the plan is to fill your personal newsfeed with more content from family and friends and less with public content.
This is great as a personal user but not so great for us as small businesses. However, there are things that you can do to make sure your page is still seen as much as possible in people’s newsfeeds. Watch my video or read below for advice on how to overcome the changes:
- Make your content engaging
Make sure that your content is engaging (you should be doing this anyway). So rather than posting ‘salesy‘ posts think about what you can give your followers that will help them. This way they will be more likely to like, comment and share your post.
- Set aside a budget for adverts
You will need to put aside some funds for Facebook advertising in your marketing budget. This is not all bad news as the adverts are reasonable price wise and you can really drill down to target your ideal client with criteria such as age, gender, location, behaviours etc.
- Plan your content
Schedule your content in advance, this way your content will naturally be more engaging and structured
- Use Facebook Live
Live videos are great as people really seem to like interacting in ‘real time.’ Just make sure you have great wi-fi and remember it doesn’t need to be a Steven Speilberg production!
- Join other social media platforms
Get out there on other platforms such as Twitter, Instagram and LinkedIn so that your business can be found easily – if you need help with these platforms pop me an email as I offer one-to-one tutorials
- Set up a Facebook group
Depending on the type of business you have a Facebook group may work well and is a great way to interact with tips and advice
- Check your statistics
Keep an eye on your Facebook statistics so you can see which times and days your followers are online and gage any drop in interaction from the new changes
- Set up the ‘see ‘first’ notification
On your personal newsfeed set up the pages you enjoy the most so that you see them first in your newsfeed. For example I have Sky News so I can see their content first when I log in (watch my video to show you how to do this)
- Help out other small businesses
And finally don’t forget to help other small bsuinesses by liking, sharing and commenting on their posts so that it helps them to get seen in the newsfeed.If you would like help with any aspect of your social media then pop me an email for a free, no obligation, consultation to see how I can help.
You can also follow my Facebook page for free marketing and business tips.