Marketing is not just about social media so your marketing plan should also include both on and offline promotions. If you need to attract clients that are close to where you are based then here are a few of my top tips for promoting your business locally and the good news is they are not expensive! Of course, not all of these may apply to you but will hopefully steer you in the right direction.
- Have a Facebook business page
It’s important that you have a business page and not a personal one as they have different tools (for example on a business page you receive insights about your customers and when they are online) and it just looks more professional. Make sure you fill in all the details (contact details, who you are etc.) and include your location so that a map can be used and people can find you easily. Doing all of the above will also help your prominence on Google.
- Write a blog and make sure it has great content
Use keywords that your target audience will type in when searching for you so you are more likely to pop up in their search engine. Keep your blogs regular as Google likes fresh content and will rank your website higher in searches.
Depending on the type of business you run, leaflets may be a great way of getting your message directly to your ideal client either via their letterbox, an event, networking, local shop etc. Postcards are a great alternative and a bit more unusual so may grab people’s attention.
- Use e-marketing
Once you have subscribers on your email list (GDPR compliant of course!) then you can send them information on your latest offers and give them advice and tips. This all helps to build relationships and trust with your current and potential customers.
- Writing a press release is a great way to promote your business
For content, you could highlight your new website, a new employee, product or service or give tips on how to do something that you specialise in. You could also contact your local radio station and offer to give an interview in your area of expertise.
- Offer to give a speech about your area of expertise at an event
This is a great way to make new contacts and promote your business. It also gives you an authority in your industry.
- Add yourself to some of the business directory sites
Make sure you fill in all the details and include a link to your website. Examples of these sites include FreeIndex and Working Bees. These sites will also help with your Google ranking
- Attend networking events
Nothing beats connecting with someone regularly face-to-face. Networking helps you to build trust and relationships with potential new clients and also find businesses that can help you. Read more of my networking tips.
If you need help with any of the ideas suggested above then contact me for your free consultation. Don’t forget to follow me on Facebook for more marketing tips or sign up for my monthly newsletter to get great advice straight to your inbox.