Tag Archives: social media marketing

Are you making these social media mistakes?

Social media is a great way to promote your small business, it allows you to build relationships with current and potential clients and you can easily interact and show the ‘person’ behind the brand.

It’s important to remain professional but also to be friendly. However, if you get it wrong on social media this can be disastrous for your business especially as once the content is out there it can be shared so quickly and easily.

Here are my tips for how to avoid social media mistakes:

  1. Have a separate business account
    Don’t use your personal account as your business page, it looks so unprofessional. People who are friends with you might not appreciate seeing you constantly promote your business and actually quite a few of them won’t be in your target audience anyway, so you’re wasting your time. If you have a personal page as your business this means you have to become friends with someone to connect and not everyone will do this with someone they don’t know. Some platforms such as Facebook will actually shut your account down if you continue to do this.  Make sure your business page is full of fabulous content so people want to like your page and hear what you have to say.
  2. Don’t share your business posts constantly to your personal page
    Sharing your social media business pages to your personal account is okay to do when you first set up your business or as a little reminder now and again of what you do, but not constantly.  Again, make your business page good enough that people want to like it and follow you there.  A little tip is to make sure that your personal page states where you work with a link as this will then be obvious to your friends and if they are interested they will follow you.
     
  3. Don’t push sales
    Don’t post sales, after sales posts.  This is a sure way to annoy people and lose followers.  Instead, think about what you can ‘give’ your audience.  Give them advice and some free products or downloads so that you can build those all important relationships that will help people get to know you and trust you.  As a guide, only one in four posts should be sales related.
     
  4. Be consistent 
    We’re all busy but if you want to build your brand and get your business known you need to post consistently to your social media accounts.  This is why I advise that you only use two or three platforms, to begin with, so you can keep up with them

    Constant sales posts is a sure way to make people leave your social media page

    and provide great and regular content. There’s nothing worse than viewing a page that was posted to a year ago.

  5. Don’t like your own posts!
    I don’t think I need to say how desperate this looks!
  6. Engage with people
    A sure way to lose followers is if you ignore people that are interacting with you.  It’s called social media for a reason so if someone comments on your posts, retweets your tweet etc. make sure you reply/say thank you.
  7. Don’t hide behind your brand
    Inject some personality into your posts.  I don’t mean post pictures of your children or you out with friends having a few too many (another reason to keep your business and personal pages separate!) but show your followers that there is a real person behind your business.
     
  8. Personal pages don’t give you insights
    Business pages give you statistics to show when your fans/followers will be online and how they are engaging.  Personal pages don’t give you this information which is so important for your marketing.Remember with your social media posts that if you wouldn’t want it published on the front page of a newspaper then don’t post it!For more tips on social media and ideas for content have a look at my other blogs. You can also follow Lighthouse Virtual Assistant on Facebook for more marketing tips.If you need help managing your social media accounts then this is a service I offer my clients.  Find out more or contact me, Rachel, on 01303 647101 or email rachel@lighthouseva.co.uk

Tips to make your website wonderful!

Regardless of the type of business you run you need to have a website to showcase your products or services.  I don’t think it is possible to do this effectively on just social media so would recommend that you look at WordPress.

What is WordPress?

WordPress launched in 2003 with a single bit of code to enhance the typography of everyday writing and with very few users. Since then it has grown to be the largest self-hosted blogging tool in the world, used on millions of sites and seen by tens of millions of people every day.

 

WordPress is simple to use and free

WordPress is simple to use and free

You are free to use it for anything from your hypnotherapy business to a shop selling the latest fashion and all without paying anyone a license fee.  It is extremely easy to use and I love the fact that the blog tool means you can always have fresh content on your site which is great for those Google rankings!

Get my tips to make your website look wonderful and your customers wanting more:

  1. Keep it simple
    Don’t over complicate it.  Make it easy for the user to find what they need.  I’m not a huge fan of all the pop-up banners that ask you to sign up for this and that as it annoys me when I’m trying to read an article and then I end up just closing the site but this is of course up to you.
  2. Stay true to your branding
    Make sure that your branding is obvious, it should link up with how your business looks everywhere else: social media, business cards, vehicle graphics etc.
  3. Talk to your ideal client
    You should have a straight forward home page that is aimed at your ideal customer. Make it clear what you do, how you do it and how your ideal customer will benefit from it.
  4. Show some of your personality
    Have an ‘About Page’ that allows the potential customer to get to know you and let your personality shine through.

    Keep your content fresh to help with your Goggle ranking

         Keep your content fresh to help with your                                      Google ranking

  5. Give clear contact details
    Make a contact page so that it’s easy for people to get in touch, include your phone number and email address.
  6. Build your list
    I’ve talked before about building your list so that you can send emails to current and potential clients.  It’s a great idea to build this list through your website and you can do this by including a newsletter sign-up, free download or to get a copy of your new e-book.
  7. Have a FAQ page
    If appropriate have a ‘Frequently Asked Questions’ page so that people get an idea if you can help them before they contact you directly.
  8. Use a call-to-action
    Include a call-to-action on each of your pages – this is what you want the user to do next, do you want them to call you, go to your shop, email you?
  9. Include videos
    Include videos where you can as this will really help with your Google ranking.  For example, I have a video testimonial from a client on my homepage.
  10. Display testimonials
    Don’t forget to have a testimonial page from all your lovely clients, people like to know what others say about you.

    Check your site regularly to make sure your links work

      Check your site regularly to make sure your links work

  11. Track your statistics for your marketing
    Install Google Analytics so you can track how people are finding your site and what they do when they get there.  Use this information when planning your marketing.
  12. Keep your site updated
    Lastly and most importantly keep your website up-to-date.  WordPress is fantastic for blogging so do it regularly to keep your content fresh and remember to share your blog on all your other marketing platforms (Facebook, Twitter).  Check monthly that all your links still work.

Have a look around my site and feel free to leave me your feedback, it’s always great to know what you think.

If you need help with your WordPress site then drop me an email for a free consultation rachel@lighthouseva.co.uk