Social media is a great way to promote your small business, it allows you to build relationships with current and potential clients and you can easily interact and show the ‘person’ behind the brand.
It’s important to remain professional but also to be friendly. However, if you get it wrong on social media this can be disastrous for your business especially as once the content is out there it can be shared so quickly and easily.
Here are my tips for how to avoid social media mistakes:
- Have a separate business account
Don’t use your personal account as your business page, it looks so unprofessional. People who are friends with you might not appreciate seeing you constantly promote your business and actually quite a few of them won’t be in your target audience anyway, so you’re wasting your time. If you have a personal page as your business this means you have to become friends with someone to connect and not everyone will do this with someone they don’t know. Some platforms such as Facebook will actually shut your account down if you continue to do this. Make sure your business page is full of fabulous content so people want to like your page and hear what you have to say.
- Don’t share your business posts constantly to your personal page
Sharing your social media business pages to your personal account is okay to do when you first set up your business or as a little reminder now and again of what you do, but not constantly. Again, make your business page good enough that people want to like it and follow you there. A little tip is to make sure that your personal page states where you work with a link as this will then be obvious to your friends and if they are interested they will follow you.
- Don’t push sales
Don’t post sales, after sales posts. This is a sure way to annoy people and lose followers. Instead, think about what you can ‘give’ your audience. Give them advice and some free products or downloads so that you can build those all important relationships that will help people get to know you and trust you. As a guide, only one in four posts should be sales related.
- Be consistent
We’re all busy but if you want to build your brand and get your business known you need to post consistently to your social media accounts. This is why I advise that you only use two or three platforms, to begin with, so you can keep up with them
and provide great and regular content. There’s nothing worse than viewing a page that was posted to a year ago.
- Don’t like your own posts!
I don’t think I need to say how desperate this looks!
- Engage with people
A sure way to lose followers is if you ignore people that are interacting with you. It’s called social media for a reason so if someone comments on your posts, retweets your tweet etc. make sure you reply/say thank you.
- Don’t hide behind your brand
Inject some personality into your posts. I don’t mean post pictures of your children or you out with friends having a few too many (another reason to keep your business and personal pages separate!) but show your followers that there is a real person behind your business.
- Personal pages don’t give you insights
Business pages give you statistics to show when your fans/followers will be online and how they are engaging. Personal pages don’t give you this information which is so important for your marketing.Remember with your social media posts that if you wouldn’t want it published on the front page of a newspaper then don’t post it!For more tips on social media and ideas for content have a look at my other blogs. You can also follow Lighthouse Virtual Assistant on Facebook for more marketing tips.If you need help managing your social media accounts then this is a service I offer my clients. Find out more or contact me, Rachel, on 01303 647101 or email firstname.lastname@example.org