YouTube now has one billion users with 4 billion video views per day! Everything seems to be moving towards creating great video content and this includes in the business industry. With these figures, small businesses should be looking at including YouTube in their marketing strategy to help promote their business and build relationships with their target audience. Video is a great way of showing the face behind ‘the brand’ and your personality, after all it’s you that makes your business unique!
My tips below will help get you started:
- Personalise your account with your branding
Setting up an account is easy and once you have done this make sure you personalise your Channel so that the description and cover picture match the branding across the rest of your social media. Canva.com is a great tool to create graphics for this and already has a template to work with.
Engage with other users, look for other small business channels in your local area or within your industry to subscribe to and interact with.
- Make it easy for people to find you
When naming your video think how someone might search for that topic in Google and try to include this in the title.
- Describe your video clearly
Fill out the description box for each video so that it’s clear what the subject is and use tags so that your content can be found easily.
I always talk about how important it is to find out if your marketing is working. YouTube has an insights tab for each video so that you can see how people found your video as well as how many views it received.
- Content ideas
If you’re stuck for ideas on content then here are a few ideas: try giving tips and advice, show how to do or make something, upload a video testimonial from one of your clients, showcase your product or service, interview a team member or industry leader.
- Promote, promote!
Don’t forget to promote your Channel across your other social media platforms and in your e-marketing.
My YouTube Channel has lots of free marketing and business advice so pop over and subscribe.