The reputation of your business is key to your success and ultimately its longevity. If your company is seen as reputable it will make you stand out amongst your competitors. If you’re not sure what PR actually is, then have a read of my other blog first.
Below I give you some tips on how to use Public Relations (PR) to help you increase the brand, profile and reputation of your business:
- Know your target audience
Know your target audience so that your PR campaign is directed at the right people. For example, if you’re launching a new product who is most likely to buy it and where will you find them: TV, radio, magazines?
- Send pictures with your press release
A press release is a great way to let the public know, via the media, about your business, product or launch. A press release is written in a certain format with a journalistic tone. Send pictures with your release to make it more appealing. Read my blog about writing a press release for more tips.
- Send the PR to correct contact
Send any information to the correct media for your service, if you don’t you’re wasting your time and money. A little tip, if you are promoting a new product, is to send it to the journalist for free so they can test it (obviously only do this if the product doesn’t cost a fortune!)
- Meet deadlines
Make sure you work to media deadlines. Most have a cut off point for when they will run your story so make sure you don’t miss it.
- Stand out from others
Have an angle to your story that makes you stand out and connects with your audience as well as the journalist. Don’t make a sales pitch as the media will be unlikely to run your story.
- Being a small business can be an advantage
Just because you’re a small business it doesn’t mean the media won’t use your story. Local media love a local angle and being smaller makes your story more personal so don’t be afraid to get out there and promote yourself!
Good luck if you’re launching a PR campaign soon. I offer PR services to help promote your business so if you need advice and support then please contact me