Tag Archives: pr and marketing virtual assistant

Digital marketing for your small business

Seven Marketing tips to help your business

I get many calls from businesses asking for help with their marketing so I thought I’d share seven of my top tips with you.

1.  Most importantly know who your customers are and where they are (are they on Facebook, LinkedIn, the radio?) – you can’t market your product to everyone and you’d be wasting money if you did so it’s absolutely crucial that you know this information so that you can target the people that are most likely to buy from you.

2. Remember that selling and marketing are not the same the same thing they are very different.  Marketing is what takes place before you get to the buying process that leads to the ‘sale.’  I have written a more detailed blog on this so have a look.

3.  If you use social media (which you should be) don’t always use promotional posts telling people about your product or service, give them advice and tips as well. This will help you to build relationships with your online community.  Of course it’s still ok to tell people about you but it’s a good idea that only 1 in 4 posts should do this.

4.  Test different marketing methods such as Google Ads, Facebook Ads or leaflets and set a goal as to want you want to achieve from them.  Track the results from this – was your objective successful?  If it wasn’t don’t be too disappointed as finding out what doesn’t work is as important as finding out what does.  Just test other methods – every business is different so what works for one doesn’t always work for another.

5.  It’s YOU that makes your business unique, use this to your advantage and let your personality shine through in marketing materials and when you’re talking to your current and potential clients.  This all helps to build trust and long term business partnerships.

6.  When preparing adverts don’t waste space.  Words perform better than graphics so choose your text carefully.  Always include a ‘call to action’ – this is what you want your audience to do (do you want them to ‘sign up’, ‘download’, visit your website).

Marketing takes time

Marketing takes time

7. Remember that marketing takes time and should be constant.  You can’t expect to carry out a weeks promotion and the world then knows about you!  It can take at the very least six months to see results of your marketing so don’t give up.

To see how I can help you with your marketing contact me for a free no obligation chat on 01303 647101 or email rachel@lighthouseva.co.uk

Trial Lighthouse Virtual Assistant for FREE!

Trial LVA for the day!

Trial LVA for the day!

If you’re ready to save yourself some time and money then this trial is for you!

For many people working with a virtual assistant is a completely new concept and you may be a bit unsure how a VA can assist with reducing your daily workload and helping you save time and money.  With this in mind I am currently offering two hours of my time for FREE so that you can get an idea of the benefits I can provide for your business.

I specialise in PR and marketing so perhaps you’d like a press release written to promote your business or a newsletter template set up that you can email to all your clients?  I also provide an array of admin support so could carry out some word processing, create a professional invoice or set up a database to manage your client contact details or your budget.  See my full list of services to find other areas I can help you with and if you need something that’s not mentioned please do contact me as I may still be able to help you.

Feel free to find out a bit more about me before we work together or view my LinkedIn profile.

So if you’re ready to let me reduce your workload saving you both time and money just quote ‘Trial LVA for a day’ when you contact me and we’ll get cracking!  Terms and conditions do apply and these will be emailed to you.

Offer ends 31st January 2015.

Please don’t hesitate to contact me for a free no obligation chat on 07975 864093 or email rachel@lighthouseva.co.uk



Working with Lighthouse Virtual Assistant in seven easy steps

Lighthouse Virtual Assistant business cardsFor most people working with a virtual assistant is a new concept so for my blog this week I thought I’d run through how I work and how using my services can help your business.

A virtual assistant (VA) can come from a variety of business backgrounds with an area of expertise (mine is PR and marketing). For more details on my work background click here.

I work for charities, businesses or individuals to help reduce their daily workload and use a range of methods to achieve this including email, Skype, phone and the internet.

The advantage of working with Lighthouse Virtual Assistant is that you do not need to provide me with any office space or equipment as I work remotely from my own office and you will only pay for the work that I actually carry out. I also use an hours tracker which provides a detailed report of the hours worked and can be emailed directly to you.  My independent contractual status also means you do not have the responsibility of providing me with employee taxes, benefits or insurance.

Once you have decided that working with me is the way forward then the following steps can take place:

  1. If you know precisely which of my services you can utilise you’re more than welcome to send me an email with your requirements
  2. If you need some guidance to identify how I can help free up some of your time I am happy to have an informal chat on the phone
  3. Once we’ve established your requirements I will send you a quote summarising the work required and the cost to carry it out
  4. If you’re happy with the quote I will send you my contract along with my Terms and Conditions which must be signed by both parties
  5. Once the work is carried out to your requirements I will return it to you as agreed in the contract (email, courier, post etc.)
  6. I never take on any work that is outside my area of expertise (I have lots of contacts that may be able to help you if I can’t) or that I feel I cannot complete in the requested time-scale
  7. All new clients receive a 10% discount

If you are ready to lighten your workload by utilising Lighthouse Virtual Assistant and get back to focusing on your core business then please don’t hesitate to contact me via the website, email rachel@lighthouseva.co.uk or phone 07794 358497.


Why did I set up Lighthouse Virtual Assistant?


This is my first blog for Lighthouse Virtual Assistant and I wanted to share my journey of setting up the business with you.

I have been thinking about this business venture for well over two years now and have talked a lot (probably too much!) about it with my family and friends as well as researching the industry as much as possible.  The more I thought and learnt about being a virtual assistant  the more excited I become about actually going ahead with it.

One of the most valuable books I have read is ’30 Day Setting up as a Virtual Assistant Challenge’ by Helen Stothard.  The methodical approach that Helen has set out on building up a business is excellent.  Ok, I may not have carried out all tasks over 30 days consecutively (sorry Helen!) but I have certainly found the information priceless.  The Society of Virtual Assistants website has also been a great research tool with lots of friendly advice from other virtual assistants for when you first start out.  I don’t think I’ve seen an industry where people are happy to share their experiences so freely and this also helped me to make my decision to make the business a reality.

The excitement grew as I began telling friends, family and previous colleagues about my idea and so many of them said “That sounds like a great idea I wish I had someone like it to help with all my paperwork.”

Having heard this time and time again I decided that was I was going to ‘go for it’!  The fact that I could run my own business specialising in the areas of PR and marketing that I’m passionate about just gives me such a buzz.

The flexibility of being virtual meaning I can work with anyone in potentially any industry and based anywhere is extremely exciting as are the new things I have learnt along the way such as setting up my own website.  I’ve always managed them in previous jobs but never actually started from scratch and I have really enjoyed doing this. I found linking emails to your website address a bit of a mind field but persevered and this is another new skill I have now learnt on my journey. I already have my first potential client so am really looking forward to getting my teeth stuck in!

Another thing that I have learnt is that the support from my family and friends whilst starting the business has been amazing and they are helping to spread the word.  One friend even dropped off some presents to celebrate the official start of the business including lots of stationary and an all important bar of chocolate and bottle of wine to enjoy after the busy working day!