Tag Archives: kent

The Lighthouse Virtual Assistant Can I Pick Your Marketing Brain Workshop

Can I pick your marketing brain workshop

Please join me for the Lighthouse Virtual Assistant Can I Pick Your Marketing Brain Workshop.  As busy business owners, we can’t be a master of all skills but marketing is an area that, if you get it right, will really help your business grow.  All businesses, no matter how small, should have a working marketing plan that sits alongside their business plan.

The aim of this workshop is for you to be able to have your own marketing plan that you can take away and implement immediately.  I am also going to give you some fabulous social media tips and advice looking specifically at Facebook and Twitter as these are the two platforms that I get asked the most about.

So if you are just starting your business or have been up and running for a while then this workshop will give you the tools to learn how to promote your business pro-actively and bring in new clients.

The workshop will cover the following:

  • What is marketing and why is it important to your business?
  • What is the difference between marketing and advertising?
  • What is PR and branding?
  • Identifying your ideal client
  • Your unique selling point
  • Competitors
  • Your marketing tools
  • Social media (general advice)
  • How to evaluate your marketing
  • Facebook and Twitter – how to set up an account, the difference between a business and personal page, tips for when and how to post (including scheduling), hashtags, statistics and how to use them, content ideas, how often to post.

When: Wednesday 23rd May 2018

Where: Berelia Limited, 2nd Floor, Market Square, Dover, Kent, CT16 1LZ

Time: 9.30am-1.30pm

Cost: £35 per person

Please read: Places are only secure when full payment has been made and places cannot be reserved without payment. Places are non-refundable.  To book your place please click the ‘buy now’ button below:

The workshop on the 23 May has sold out.  I will be running further workshops and if you’d like to be put on the waiting list please sign up and I will send you details.

Got a question? Email rachel@lighthouseva.co.uk

Read more about Rachel’s experience.

My new role with the Ladies Who Latte networking group

I am very privileged to have been asked to become the Leader of the Ladies Who Latte networking group for Folkestone and Hythe, Kent.

We all know how important networking is to your business and if done correctly you will see a significant growth in your business (read my networking tips). It can be quite daunting when you first start out and that’s why I have always loved these meetings as they are so supportive and friendly and I come away from each one feeling completely motivated and like I can achieve anything in my business! 

Ladies Who Latte because there's no point being fabulous on your own!

Because there’s no point being fabulous on your own!

Ladies Who Latte is a national network with over 50 free meetings a month all over the country and the concept is simple, you turn up grab yourself a coffee and network. I have been attending my local group for just over three years and have learnt so much from the other inspirational business women as well as making some wonderful friends along the way.  As a leader, my role is to support women who would like to start their own business or grow an existing one offering friendship, advice, contacts and business leads.

In 2007 Sharon Connolly set up Ladies Who Latte after a career change and seeing a gap in the market for ladies networking at a ‘mum’ friendly time.  The meetings are therefore child-friendly and during the school holidays, Latte groups can still run with children welcome.

One year after setting up Sharon asked “Networking Queen” Mary Flavelle to hop on board and assist with the running and promoting of the organization which continues to thrive and grow. Sharon has since relocated to Singapore where she has also introduced LWL.

Sharon says: “We have amazing success stories of women making connections and being given opportunities that they could never have dreamed of finding on their own. We are women with imagination, drive, enthusiasm and hope and we are enjoying sharing out success because It’s no good being fabulous on your own.”

I’m very much looking forward to helping the women in my area grow their businesses.  If you’re interested in Ladies Who Latte you can find a group in your area or join Folkestone and Hythe

PR tips for small businesses

The reputation of your business is key to your success and ultimately its longevity.  If your company is seen as reputable it will make you stand out amongst your competitors.  If you’re not sure what PR actually is, then have a read of my other blog first.

Below I give you some tips on how to use Public Relations (PR) to help you increase the brand, profile and reputation of your business:

  1. Know your target audience
    Know your target audience so that your PR campaign is directed at the right people. For example, if you’re launching a new product who is most likely to buy it and where will you find them:  TV, radio, magazines?
  2. Send pictures with your press release
    A press release is a great way to let the public know, via the media, about your business, product or launch.  A press release is written in a certain format with a journalistic tone.  Send pictures with your release to make it more appealing.  Read my blog about writing a press release for more tips.

    Use an interesting angle

                   Use an interesting angle

  3. Send the PR to correct contact
    Send any information to the correct media for your service, if you don’t you’re wasting your time and money.  A little tip, if you are promoting a new product, is to send it to the journalist for free so they can test it (obviously only do this if the product doesn’t cost a fortune!)
  4. Meet deadlines
    Make sure you work to media deadlines.  Most have a cut off point for when they will run your story so make sure you don’t miss it.
  5. Stand out from others
    Have an angle to your story that makes you stand out and connects with your audience as well as the journalist.  Don’t make a sales pitch as the media will be unlikely to run your story.
  6. Being a small business can be an advantage
    Just because you’re a small business it doesn’t mean the media won’t use your story. Local media love a local angle and being smaller makes your story more personal so don’t be afraid to get out there and promote yourself!

    Know the correct media to contact for your business

       Know the correct media to      contact for your business

    Good luck if you’re launching a PR campaign soon. I offer PR services to help promote your business so if you need advice and support then please contact me