I have managed many events over the years and the most important advice I can give you is to make sure you leave yourself enough time to plan. It always takes a lot longer than you think to get everything organised. Below are a few tips to get you started and if you would like help organising your own event, conference, launch etc. then don’t hesitate to contact me and I’d be more than happy to assist.
- Know your audience
Make sure you know your target audience. Who are they and when are they most likely to be able to come your event.
- Have a purpose
Make sure you have a clear business purpose for your event. Is it to create awareness for your business in general, demonstrate a new product or launch a new campaign?
- Create a list
Make a list of everything you need such as lightening, refreshments, press packs etc. This is good to have to hand when contacting venues so you can make sure they quote a price for all the essentials.
- Check the date
Check to see if any other events are being held within your industry on the same date you have in mind so that you don’t clash.
- Leave plenty of time
If you are having an invite only attendance make sure you get the invites out in plenty of time. If everyone is welcome then promote the event through all your social media platforms and try local media as well.
- Why should someone attend?
Give people a reason to attend – what will they gain from coming to your event? A good idea is give the attendees a VIP gift such a discount as a thank you for coming along.
- Have a budget
Make sure you stick to your budget, some venues can be extremely expensive so don’t get carried away.
- Get feedback
Finally don’t forget to get feedback from the delegates so you know what worked and what didn’t. You will also need to follow up any leads and/or enquiries where appropriate.
If you need help organising your event then contact me for a free no obligation quote: 01303 647101.