In the biggest shake-up since 2014, major changes are coming to Facebook and Instagram over the Summer that are going to affect your business pages.
Once again it means that it will be harder for small businesses to be ‘seen’ in the newsfeed and you therefore need to think about the content you are posting.
To help you with this I have created a free PDF that sets out the changes and what you can do to keep being seen by your ideal clients.
If you need any help with your social media management, don’t forget I offer affordable monthly packages to look after it all for you so it’s one less thing for you to worry about! Book a free consultation.
If you have any questions about the information in the PDF then don’t hesitate to ask.
The reputation of your business is key to your success and ultimately its longevity. If your company is seen as reputable it will make you stand out amongst your competitors. If you’re not sure what PR actually is, then have a read of my other blog first.
Below I give you some tips on how to use Public Relations (PR) to help you increase the brand, profile and reputation of your business:
Know your target audience Know your target audience so that your PR campaign is directed at the right people. For example, if you’re launching a new product who is most likely to buy it and where will you find them: TV, radio, magazines?
Send pictures with your press release
A press release is a great way to let the public know, via the media, about your business, product or launch. A press release is written in a certain format with a journalistic tone. Send pictures with your release to make it more appealing. Read my blog aboutwriting apress releasefor more tips.
Send the PR to correct contact
Send any information to the correct media for your service, if you don’t you’re wasting your time and money. A little tip, if you are promoting a new product, is to send it to the journalist for free so they can test it (obviously only do this if the product doesn’t cost a fortune!)
Make sure you work to media deadlines. Most have a cut off point for when they will run your story so make sure you don’t miss it.
Stand out from others
Have an angle to your story that makes you stand out and connects with your audience as well as the journalist. Don’t make a sales pitch as the media will be unlikely to run your story.
Being a small business can be an advantage
Just because you’re a small business it doesn’t mean the media won’t use your story. Local media love a local angle and being smaller makes your story more personal so don’t be afraid to get out there and promote yourself!
Know the correct media to contact for your business
Good luck if you’re launching a PR campaign soon. I offer PR services to help promote your business so if you need advice and support then please contact me