What is Facebook Live?
Video is now becoming hugely popular across all social media platforms and is a great way to engage your audience both on personal and business pages. As you will be aware Facebook has now introduced their live video option for all users and allows you, as the name suggests, to broadcast to Facebook live.
The beauty for businesses of being able to broadcast in real time is that it allows for instant interaction with your follows and shows the real person behind the brand. Facebook has also reported that live videos get 10 times more comments than regular videos. All this continues to build on the know-like-trust relationship with your audience.
I have just helped one of my clients, who are a UK registered charity, to broadcast live from their annual Ball and Fundraiser. Some people were unable to attend the evening but were still able to get involved by watching live. We also broadcast our silent auction so that those watching from home could take part at the same time online. Our followers enjoyed interacting, popping on and saying hello in the comments even asking what was on the menu that night and who the live band were! Not only did people feel involved but from a PR point of view for the charity this was a great awareness exercise as we also encouraged everyone watching to share the live link to all their friends on their personal feed.
As Facebook live is becoming more popular clients are asking me for tips and advice on how they can use it to help their business, so in this blog I give you some guidance on how to actually broadcast, how to get your audience involved and some ideas on what subject to go live with.
Tips and advice
- How to actually broadcast live
To start a live broadcast simply click the ‘live broadcast’ button which you will see at the top of your business page. Those that follow your page will get a notification that you are ‘live’ but ensure you give your video an interesting headline so that people will want to watch you.
2. Plan ahead
Plan your live broadcast in advance so that you know what you’re going to talk about and make sure you promote the fact that you’re going live to all your followers on Facebook but also across your other platforms and to your email list. If you would like to test a video and practice first then you can set the privacy to ‘only me’
3. You’ll need a good internet connection
Make sure that your wi-fi or 4g connection is strong so that the video doesn’t cut out and make you look unprofessional
4. Background noise
Be aware of any background noise and try where possible to keep this to a minimum. Of course sometimes the background noise will add to that ‘live’ feeling so judge for yourself when it’s appropriate.
5. Get your viewers to subscribe
During your broadcast get those watching to subscribe to live notifications by tapping the follow button so that each time you go live they will be notified and can tune in
Going live is a fantastic opportunity to interact with your fans in real time so make sure you do so. If you’re talking during a broadcast don’t worry if you pause for a second to read the comments and respond this will be expected and is all part of engaging
7. How long to broadcast
The longer you broadcast the more likely people are to discover and share the video so try and aim for around ten minutes if you can. The maximum time is currently 90 minutes
8. Be consistent
When you start to use the Facebook live feature continue to do so to keep fans engaged, it might be good to broadcast every week at a certain time for example but this will of course be dependent on your type of business
9. Close the broadcast
At the end of your video don’t forget to ‘close’ it by thanking your fans for watching, letting them know what you’d like them to do next (call to action) such as visit your website, email you etc. You can also remind them when you’ll next be live
10. Content ideas
If you’re wondering what on earth to talk about during a live video think of how you can help your fans, here are a few of my suggestions: teach people how to do something such as cook a certain meal; give advice on your area of expertise; interview someone; offer a Q and A session; give your opinion on some current news; review a product or book; perform a song or type of sport; go live from an event you’re hosting or attending. If you use images or music in your video just be careful of the copyright laws.
If you’ve never ‘gone live’ on Facebook before you are now armed with lots of tips and advice so there’s no excuse not to give it a go – good luck! You might also find my blog about using video in general for your business useful so check it out. If you feel you could benefit form a one-to-one social media tutorial then pop me over an email, I offer a free consultation so we can discuss how I can help.