Why use newsletters?
Newsletters are a great way to connect directly with your target audience. This type of e-marketing builds relationships and trust with both your current and potential clients and is a great way to keep you at the forefront of their minds should they need your service or product. Building an email list is crucial to building your small business so have a sign up link on your website and share this across your social media platforms.
There is some great software about to help you make your newsletters look professional, I personally use Mailchimp as I find it very easy to use. It gives you templates to work with, statsistics once you’ve sent your campaign and is free up to a certain number of subscribers. It also makes sure your emails comply with the spam regulations and gives people the option to unsubscribe should they wish.
So now you undertsand why you should be sending newsletters (see my more detailed blog about this) and how certain software can help you make them look fabulous, what on earth do you write about?! This seems to be a real problem for people and they feel that people just won’t be interested in what they have to say. If people weren’t interested they wouldn’t sign up, so don’t disappoint! Here are just a few of my ideas to get you started writing and remember: don’t get carried away and send people a daily email as people will unsubscribe. I only send my newsletters once a month but it will depend on the industry you work in as to how often you need to pop into people’s inboxes.
7 ideas for your newsletter topic:
- A how to
Show your audience how to do something so that they gain value from your advice. Could you tell them how to write a policy or share a video on how to make that perfect flower arrangement?
- Case study
Give an example of a certain problem or task that you have solved for your client and how doing so has helped their business – have you helped them reduce their costs or brought them new customers?
- Employee profile
Tell your clients about your staff members, this makes you look human and helps your customers get to know you and your team better.
- Business news
A newsletter is a great way to share news about your business such as new staff, an award you have won or your new office location.
- Questions and Answers
Have a Q & A newsletter. If you get asked the same questions often then chances are lots of people are wondering the same thing, address these in your E-Marketing.
These don’t need to break the bank but can be a great way to increase engagement and give those that have taken the time to sign up to your newsletter an exclusive little something back to say thank you. Ideas could include a promotional discount, free product, or entry to a raffle.
You can’t beat a recommendation from someone else so when you get these make sure you share them via your newsletter. If you can, use a video as there’s nothing better than actually seeing the ‘real’ person behind that testimonial.
These are just a few ideas to get you started, I’d love to hear your own suggestions so please do leave me comment below.
If you don’t have time to write your own newsletters then get in touch and I can do it for you!
Phone: 01303 647101