Blogging is a fabulous way of building relationships with people. It is also a great way of getting fresh content onto your website which helps with your Google ranking and you can direct people to your blog via your social media platforms. If you’re stuck with what to write about, imagine your ideal customer and then give them advice so that they think of you in the future when they need to use your service or buy your product. Have a look at more of my blog posts to get a few ideas. Below are seven of my top tips to help get you started:
- Be patient
When you first start blogging it will take time for people to find your material so don’t be disheartened if no one comments for a while.
- Make time to blog
Schedule slots in your weekly calendar and include blogging in your marketing strategy. Be consistent with your posts and write at least once a week.
- Interview a guest
Interview someone relevant to your industry and use this as your blog. The person you interview will hopefully be kind enough to also then share your blog.
- Guest blog
Blog for other people – this is called guest blogging. Also, comment on other blogs that interest you. This is a great way of building business relationships.
- Call to action
Use a call to action in your blog. Let people know where they can find you such as Facebook or Twitter.
- Record a video blog
Video blogs (vlogs) are great and they don’t need to be a Steven Spielberg production! They are a fantastic way of showing the real you and getting your audience to connect with you. Check out some of my vlogs.
- Measure your goals
Make sure you measure the success of your blog. Is it closing sales or pushing people to your website?